Which major scientific organization spent $1.2 million on a logo redesign in 2010, only to revert to their old logo after just 6 days following intense public backlash?

In the competitive world of scientific research and development, branding matters more than you might think! Even the most brilliant minds in science sometimes make marketing missteps. This poll explores one of the most notorious logo redesigns in the scientific community that caused unexpected controversy and eventually led to a rebranding reversal. Test your knowledge about this famous scientific branding failure that made headlines beyond the scientific journals!

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• American Chemical Society (ACS)
• The Gap (Science Division)
• CERN (European Organization for Nuclear Research)
• The Science Museum Group

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