Which major sports brand first pioneered the significant shift to a direct-to-consumer (DTC) retail strategy, announcing plans in 2017 to reduce wholesale partners from 30,000 to just 40 strategic accounts?

The sports retail landscape has undergone dramatic transformation in recent years. Major athletic brands have increasingly shifted their focus from traditional wholesale channels to direct-to-consumer (DTC) strategies. This poll explores how this fundamental shift has impacted the sports retail ecosystem, changed consumer purchasing patterns, and influenced brand-retailer relationships in the competitive athletic apparel and equipment market.

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Nike
Adidas
Under Armour
New Balance