Which film franchise pioneered the use of lenticular packaging that showed characters transforming when viewed from different angles, setting a new standard for collector's edition physical media?

The way films are packaged and presented to consumers has evolved dramatically over the decades, influencing marketing strategies and viewer engagement. From VHS clamshells to streaming thumbnails, packaging design has played a crucial role in attracting audiences. Test your knowledge about an innovative packaging approach that changed how a major film franchise connected with its audience.

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The Harry Potter series, with characters aging across films
The Marvel Cinematic Universe, with heroes changing into alter-egos
The Transformers franchise, with robots changing into vehicles
The Star Wars saga, with characters shifting between light and dark sides