Which ancient civilization invented the first known retail loyalty program, using clay tokens that customers could collect and later exchange for discounts on future purchases?

The marketplaces of ancient civilizations weren't just places of commerce—they were centers of innovation that shaped economic systems we still use today. From the Agoras of Greece to the Forums of Rome and the bazaars of Mesopotamia, ancient retail spaces pioneered techniques in supply chain management, brand recognition, and customer loyalty that would last millennia. Test your knowledge about these fascinating early retail innovations that influenced modern commerce!

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