Which NBA player famously turned down a $100 million Reebok endorsement deal in 2003 to sign with Nike for significantly less guaranteed money, but negotiated for royalties that eventually earned him billions?

Test your knowledge about the business side of sports! The relationship between professional athletes and sports brands represents one of the most lucrative marketing strategies in the industry. These endorsement deals not only boost the athlete's income but can transform a company's market position overnight. This question explores one of the most unexpected and game-changing endorsement decisions in sports business history.

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LeBron James
Kobe Bryant
Dwyane Wade
Carmelo Anthony