Which consumer behavior insight technique revolutionized political campaign targeting in the early 2010s, allowing campaigns to precisely segment voters based on psychological profiles?

In the world of politics, marketing strategies can make or break a campaign. Modern political campaigns have evolved to use sophisticated consumer behavior analysis and brand loyalty techniques once reserved for major retail corporations. Test your knowledge about how product marketing principles are applied in the political sphere and see if you can identify the key strategies that successful campaigns employ to connect with voters.

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Psychographic microtargeting using big data analytics
Focus group consensus mapping
Geographic information systems (GIS) clustering
Traditional demographic polling