Which 1960s advertising campaign is credited with starting the 'Creative Revolution' in advertising, focusing on wit and honesty rather than exaggerated product claims?

The history of advertising has seen numerous revolutionary campaigns that transformed how brands connect with consumers. One campaign in particular marked a pivotal shift in advertising strategy that still influences modern marketing. Test your knowledge of this watershed moment in advertising history that forever changed how companies position their products and communicate with their audiences.

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Volkswagen's 'Think Small' campaign by Doyle Dane Bernbach
Marlboro's 'Marlboro Man' campaign by Leo Burnett
Coca-Cola's 'Things Go Better With Coke' by McCann Erickson
McDonald's 'You Deserve a Break Today' by Needham, Harper & Steers