Which film is credited with pioneering the modern viral marketing campaign strategy in 1999, using 'found footage' mythology and early internet promotion to create massive buzz on a tiny budget?

Test your knowledge about groundbreaking film and television marketing campaigns that changed the industry! The entertainment business isn't just about what appears on screen - it's also about how studios and streaming platforms convince audiences to watch. Some campaigns have been so innovative they've become case studies in marketing excellence, influencing how future projects are promoted across the industry.

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The Blair Witch Project
The Sixth Sense
The Matrix
Fight Club