Which pharmaceutical giant deliberately chose blue as its primary brand color to symbolize trust, reliability and calmness for patients dealing with chronic conditions?

Brand colors in healthcare and pharmaceutical companies are carefully chosen to evoke specific emotional responses and build trust with patients and healthcare providers. Colors can communicate values like reliability, innovation, and compassion. This trivia tests your knowledge of the strategic use of brand colors in the medical industry and how they influence patient perception and brand recognition.

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Pfizer
Merck
GlaxoSmithKline
Novartis