Which digital marketing innovation revolutionized telescope sales for Celestron in 2019?

The astronomy industry has seen remarkable innovations in product marketing over recent years. With space tourism on the rise and telescopes becoming more accessible to amateur astronomers, companies have had to adapt their retail and digital strategies to reach new audiences. This poll tests your knowledge of how major astronomy product brands have positioned themselves in an increasingly competitive market landscape. Can you identify the groundbreaking digital marketing approach that transformed telescope sales?

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Their 'Night Sky AR' app that let customers preview how celestial bodies would look through different telescope models before purchasing
A partnership with National Geographic to create exclusive telescope bundles with premium star charts
The 'Astronomer's Subscription Box' delivering monthly astronomy equipment and guides
Virtual reality showrooms allowing customers to test telescope functionality in simulated night sky conditions