Which film franchise pioneered the modern 'tentpole release' retail inventory strategy where merchandise is stocked in waves timed with specific movie releases rather than all at once?

The film and television industry has revolutionized retail operations through merchandise. Blockbuster franchises often generate more revenue from product sales than box office receipts! This poll tests your knowledge about the strategic retail inventory management behind major entertainment franchises and how studios have transformed their approach to consumer products over the decades.

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Star Wars (beginning with 'The Phantom Menace' in 1999)
Harry Potter (beginning with 'Sorcerer's Stone' in 2001)
Marvel Cinematic Universe (beginning with 'Iron Man' in 2008)
The Lord of the Rings (beginning with 'Fellowship of the Ring' in 2001)