Which retail giant first pioneered the use of geographic information systems (GIS) for market analysis and store location optimization in the 1980s?

In the evolving retail landscape, geography has become a crucial factor in strategic decision-making. Location intelligence combines geographic information systems (GIS) with consumer data to optimize store placement, supply chains, and targeted marketing. This trivia question explores a pioneering retail innovation that changed how companies approach geographic market analysis and customer targeting.

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