Which 2022 high-profile brand collaboration caused their website to crash within minutes of launch and sold over 1 million units in the first 24 hours?

In recent years, unexpected brand collaborations have become a dominant strategy in pop culture marketing, creating massive buzz and often selling out within minutes. These strategic partnerships between brands from different industries or with celebrities and artists have redefined retail experiences and changed how consumers interact with products. Test your knowledge on these headline-making pop culture collaborations that broke the internet!

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