Which Broadway musical pioneered the 'rush ticket' marketing strategy in 1996 that created massive lines around the theater and generated unprecedented buzz for the show?

The performing arts industry relies heavily on effective marketing strategies to fill seats and create loyal patrons. From Broadway to local community theaters, brand identity and marketing campaigns play a crucial role in a production's success. This trivia question tests your knowledge about a groundbreaking marketing campaign that transformed a struggling Broadway show into a long-running hit. Think you know your performing arts marketing history?

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Rent
The Phantom of the Opera
Chicago (Revival)
Bring in 'da Noise, Bring in 'da Funk