Which major sports brand successfully repositioned itself from being primarily performance-focused to embrace athleisure culture with its "Sport Meets Street" campaign, resulting in a 35% revenue increase in casual wear?

In today's competitive sports retail landscape, effective brand positioning can make or break a company's success. Major sports brands have carefully crafted their market positions to appeal to specific customer segments and differentiate themselves from competitors. This trivia question tests your knowledge of how a leading sports brand strategically repositioned itself to capture a new market segment while maintaining its core identity.

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Adidas, with its Originals line expansion in 2015
Nike, through its Nike Sportswear division launched in 2018
Under Armour, with its UA Sportstyle collection introduced in 2017
Puma, via its RS-X Toys reinvention campaign in 2019