Which innovative retail visual merchandising strategy revolutionized telescope sales in the 2010s by allowing customers to 'test' night sky views during daylight hours?

The astronomy industry has seen remarkable retail innovations in recent years, transforming how telescopes, star maps, and celestial observation tools are marketed to both amateur stargazers and professional astronomers. This trivia question focuses on a groundbreaking visual merchandising strategy that changed how astronomy products are displayed and sold in specialty stores worldwide. Test your knowledge of this industry-changing retail approach!

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Augmented Reality Sky Simulators - allowing customers to point display telescopes at ceiling markers and see digital celestial views on connected screens
Glow-in-the-Dark Galaxy Rooms - darkened spaces with fluorescent star maps where customers test night vision capabilities
Virtual Observatory Kiosks - where customers select stars on touchscreens to preview what they would see with different telescope models
Telescope Mirror Arrays - using strategically placed mirrors to redirect actual sky views into the store during daylight hours