Which theatrical production's marketing campaign famously rebranded with a minimalist black and yellow logo featuring only eyes, helping to save the struggling show and turn it into one of the longest-running Broadway productions?

The performing arts industry spends millions on marketing campaigns to fill theater seats. From iconic Broadway shows to traveling productions, marketing strategies can make or break a production's success. This poll tests your knowledge about one of the most successful theater marketing campaigns in recent history that transformed a struggling show into a global phenomenon.

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The Phantom of the Opera
Cats
Les Misérables
Hamilton