Which military memorabilia company first introduced a formal collector loyalty program that awarded points for purchases and offered exclusive limited-edition items to members?

The world of military collectibles and memorabilia represents a fascinating intersection of history, commerce, and preservation. While military artifacts have always held value, the organized marketing and formalized loyalty programs for military memorabilia emerged more recently. This trivia question explores how the modern military collectibles industry developed its first formal collector loyalty programs, which helped transform casual interest into serious collecting communities.

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The Franklin Mint (1970s)
The Military Collectors' Guild (1986)
History Channel Collectibles (1995)
Valor & Glory Artifacts (1982)