Which innovative pricing strategy, introduced in 1935 by British publisher Allen Lane, revolutionized the book industry by making quality literature affordable to the masses?

Book pricing strategies have evolved dramatically in the digital age, influencing how readers discover and consume literature. Publishers employ various pricing models to maximize both reach and revenue, from the traditional hardcover-to-paperback cascade to promotional pricing for debut authors. This trivia explores a famous pricing strategy that revolutionized the publishing industry and created an entirely new market segment. Test your knowledge about how pricing innovation transformed the accessibility of literature!

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• The Paperback Revolution (Penguin Books)
• The Book-of-the-Month Club subscription model
• The Barnes & Noble Classics discounted series
• The Amazon Kindle 99-cent promotion strategy

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