Which bestselling novel was promoted with an interactive alternate reality game (ARG) that included websites for fictional companies, cryptic puzzles, and physical clues hidden in multiple countries?

In the competitive world of publishing and literature, marketing campaigns have evolved dramatically in the digital age. Major publishers and independent authors alike have had to innovate their approaches to book promotion. This trivia question focuses on a groundbreaking marketing campaign that changed how literature is promoted to modern audiences. Test your knowledge of the intersection between literature and innovative marketing!

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• The Da Vinci Code by Dan Brown
• Gone Girl by Gillian Flynn
• Ready Player One by Ernest Cline
• The Girl with the Dragon Tattoo by Stieg Larsson

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