Which advertising slogan led to the greatest first-year market share increase for its brand?

Advertising slogans can define brands and change consumer behavior for decades. The most effective ones become part of our cultural lexicon and drive significant market share gains. This trivia tests your knowledge of iconic advertising slogans that fundamentally changed their respective companies' fortunes and created lasting brand identities. Can you identify which famous slogan resulted in the most dramatic market share increase within its first year of launch?

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"Just Do It" - Nike (1988)
"Think Different" - Apple (1997)
"Got Milk?" - California Milk Processor Board (1993)
"Taste the Rainbow" - Skittles (1994)