Which gaming company made history in 2018 by opening a unique hybrid physical/digital store featuring interactive zones, gaming stations, and digital purchase kiosks—a model now widely copied?

The gaming industry has transformed retail experiences dramatically over the last decade. Digital distribution platforms have revolutionized how games reach consumers, changing traditional retail models forever. Test your knowledge about this transformation and the strategies major gaming companies have employed to adapt to the digital marketplace revolution.

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• Microsoft with its Xbox Experience Centers
• Nintendo with its Nintendo World Stores
• Epic Games with its Fortnite Festival Shops
• Tencent with its GamePlus flagship stores

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