Which mathematics education company famously rebranded their identity with a 'Growth Mindset' marketing campaign, resulting in a 45% increase in classroom adoption?

In the world of educational mathematics products, marketing strategies play a crucial role in reaching teachers, students, and institutions. Top companies in this space employ various approaches to position their products effectively in a competitive market. Test your knowledge about how mathematics product companies have leveraged innovative marketing to transform their brand identity and market position.

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Desmos, with their 'Math for All' campaign highlighting accessibility features
Texas Instruments, with their 'Beyond the Classroom' experiential marketing series
McGraw-Hill, with their 'Math Without Limits' retail marketing strategy
Khan Academy, with their 'You Can Learn Anything' campaign targeting schools and districts