Which celebrity's partnership with a fitness brand led to the fastest-selling athletic line in history, generating $1 billion in revenue within its first five years?

The world of influencer marketing has transformed how brands reach consumers, with celebrities commanding enormous fees for their endorsements. These partnerships can make or break product launches and dramatically shift market perceptions. Test your knowledge about some of the most lucrative and impactful celebrity brand deals in recent history, and discover which stars have the true Midas touch in the retail world.

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Rihanna with Fenty x Puma
Michael Jordan with Nike (Air Jordan)
Beyoncé with Adidas (Ivy Park)
Dwayne 'The Rock' Johnson with Under Armour