Which celebrity's 2015 endorsement deal is widely credited with saving a 70-year-old athletic footwear brand from bankruptcy, increasing its sales by over 400% within two years?

Throughout history, certain celebrities have become so synonymous with brand revivals that their endorsements have literally saved companies from bankruptcy or obscurity. These partnerships represent some of the most successful celebrity endorsement campaigns in retail history, completely transforming the market positioning and consumer perception of struggling brands. Test your knowledge of these legendary brand resurrections!

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Rihanna's partnership with Puma
Michael Jordan's collaboration with Adidas
Beyoncé's line with Reebok
Kanye West's Yeezy deal with Converse