Which company launched the first modern retail loyalty program in 1981 that became the model for many future programs?

Test your knowledge about the evolution of customer loyalty programs in retail! These programs have transformed how businesses retain customers and build brand loyalty. While many retailers now offer some form of rewards program, do you know which company pioneered the modern retail loyalty program concept that so many others have since imitated? This question explores a key innovation in customer retention strategy that changed the retail landscape forever.

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American Airlines (AAdvantage)
Starbucks (Starbucks Rewards)
Walmart (Walmart Rewards)
Macy's (Star Rewards)