Which retail loyalty program was the first to reach 100 million active members and generated over $10 billion in direct sales through its data-driven personalization strategy?

In today's competitive retail landscape, customer loyalty programs have evolved significantly. What was once a simple punch card has transformed into sophisticated engagement systems driving billions in revenue. This trivia question tests your knowledge about one of the most successful loyalty programs that revolutionized the retail industry and set new standards for customer retention strategies.

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Amazon Prime
Starbucks Rewards
Sephora Beauty Insider
Walmart Plus