Which major brand famously switched their primary color scheme from brown to red in the 1990s, resulting in a massive boost in popularity and becoming a pop culture icon?

Brand colors aren't just pretty—they're powerful psychological tools that shape how we perceive companies and products in pop culture. Major brands spend millions researching and protecting their signature colors because they trigger specific emotional responses and build instant recognition. This poll tests your knowledge about one of the most famous color-related decisions in branding history that changed how a major company was perceived in popular culture.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

UPS (United Parcel Service)
Target (formerly Dayton Hudson Corporation)
Coca-Cola (which briefly used a brown logo in the late 1980s)
MTV (which experimented with earth tones before settling on its current look)