What was the primary business strategy behind Nike's decision to adopt the slogan 'Just Do It' in 1988?

Brand slogans are powerful marketing tools that can define a company's identity for decades. Behind every iconic tagline lies a strategic business decision, often responding to market challenges or opportunities. This trivia tests your knowledge about the business context and strategic thinking that led to the creation of one of the world's most recognizable slogans. Can you identify the true origin story behind this famous phrase that transformed a brand's positioning?

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To expand their customer base beyond professional athletes to include everyday fitness enthusiasts
To directly challenge Reebok's dominance in the aerobics footwear market of the 1980s
To rebrand after a manufacturing scandal damaged their reputation
To celebrate their 25th anniversary with a campaign emphasizing the company's founding principles