When Rihanna launched Fenty Beauty in 2017, what unprecedented product development approach did the brand take that forced other cosmetics companies to follow suit?

Rihanna's Fenty Beauty revolutionized the cosmetics industry with its inclusive approach to makeup. The brand's launch represented a significant shift in product development philosophy, challenging established beauty standards and forcing competitors to expand their shade ranges. Test your knowledge about this groundbreaking celebrity brand development that changed the retail landscape!

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• Releasing 40 foundation shades to accommodate diverse skin tones from the very beginning
• Being the first celebrity makeup brand to launch exclusively online with no retail partners
• Introducing completely plastic-free packaging for all products in the initial launch
• Allowing customers to create customized foundation formulas through an app before purchasing

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