Which global retailer created the 'Artisan Collection' program that partners with traditional craftspeople in over 20 countries, requiring all products to be made using centuries-old techniques?

Cultural traditions and heritage crafts are experiencing a renaissance in modern retail. As consumers seek authenticity and connection to heritage, traditional craftspeople are finding innovative ways to bring their products to market. This poll explores how a famous international retailer has incorporated traditional craftsmanship into their business model, creating one of the most successful cultural preservation retail partnerships in recent history.

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West Elm
IKEA
Anthropologie
Pottery Barn