Which company pioneered the concept of 'Singles Day' (November 11) as a major shopping festival, transforming it from an anti-Valentine's celebration into the world's largest 24-hour shopping event?

Shopping festivals have transformed retail history, creating cultural phenomena that drive massive consumer engagement and sales. These carefully orchestrated events blend commerce with entertainment and have reshaped how brands connect with customers. Test your knowledge about one of history's most significant shopping festival innovations that changed retail forever!

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Alibaba (through its Tmall platform) in 2009
Amazon with its first Prime Day in 2005
Walmart during the 2008 financial crisis
eBay as part of its 10th anniversary celebration in 2005