Which major publishing house completely redesigned its logo in 2012, moving from a traditional tree emblem to a simple wordmark, sparking controversy among literary traditionalists?

Throughout publishing history, many iconic literary brands have undergone significant logo redesigns that reflected changing market conditions, audience expectations, or corporate strategy. These visual identity shifts often mark pivotal moments in a publisher's evolution and can significantly impact consumer perception. Test your knowledge of these notable publishing industry rebranding efforts!

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Penguin Random House
HarperCollins
Simon & Schuster
Hachette Book Group