Which 1982 film is credited with creating the first major product placement success that revolutionized marketing in movies when sales of a featured candy increased by 65% after its release?

Product placement in film and television has evolved dramatically over the decades, becoming a sophisticated marketing strategy worth billions. From subtle background appearances to story-integrated brand partnerships, the industry has transformed how products reach audiences. This trivia question tests your knowledge about a groundbreaking moment that changed how products and entertainment intersect.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Risky Business (Ray-Ban sunglasses)
The Goonies (Baby Ruth candy bars)
Back to the Future (Pepsi products)