Which author famously arranged for performers dressed as characters from their book to appear at major train stations across the UK as part of their novel's launch campaign?

Throughout publishing history, authors and publishers have created innovative product launch events to catapult books into the public consciousness. From midnight release parties to elaborate stunts, these marketing moments have become legendary in the literary world. Test your knowledge about some of the most creative and impactful book launch campaigns that transformed releases into cultural phenomena.

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• J.K. Rowling for 'Harry Potter and the Order of the Phoenix'
• Dan Brown for 'The Da Vinci Code'
• George R.R. Martin for 'A Dance with Dragons'
• Stephenie Meyer for 'Breaking Dawn'

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