Which global coffee retailer built its entire brand identity around a character from Greek mythology, revolutionizing how mythology is used in retail storytelling?

Throughout retail history, brands have tapped into mythology and folklore to create powerful brand identities and storytelling strategies. From Nike's winged goddess to Starbucks' siren, mythological elements have proven incredibly effective in retail branding. This trivia question explores how one major brand revolutionized retail storytelling by embracing ancient mythology as the foundation of their entire brand identity, creating one of the most recognizable logos and brand stories in modern retail.

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Starbucks (featuring a siren from Greek mythology)
Dunkin' Donuts (featuring Hermes, the messenger god)
Costa Coffee (featuring Demeter, goddess of harvest)
Peet's Coffee (featuring Apollo, god of light and knowledge)