Which celebrity-brand collaboration broke retail records by selling $500 million in its first year, with the celebrity receiving equity instead of a standard endorsement fee?

Celebrity-brand partnerships have transformed the retail landscape, creating some of the most successful product lines in history. These collaborations leverage star power to drive consumer engagement and sales while allowing celebrities to extend their personal brands. How well do you know the business details behind these famous partnerships? Test your knowledge of the strategic product collaborations that changed industries and set new standards for celebrity merchandising.

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Rihanna's Fenty Beauty with LVMH
George Foreman's partnership with Salton Inc. for the Lean Mean Grilling Machine
Dr. Dre's Beats Electronics with Apple
Kylie Jenner's Kylie Cosmetics with Coty