Which pioneering BookTok influencer's recommendations in 2020-2021 is credited with reviving sales of Madeline Miller's 'The Song of Achilles' years after its publication, creating the phenomenon now known as the 'BookTok Effect'?

The publishing industry has evolved dramatically with social media, creating a new breed of literary influencers who can make or break a book's success. These bookstagrammers, BookTok creators, and literary podcasters have transformed how readers discover new titles and how publishers market them. Test your knowledge about the impact of influencer marketing in the modern literary landscape and how it's reshaping the relationship between authors, publishers, and readers.

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Ayman Chaudhary
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