Which coffee chain giant famously rebranded in 1971 using imagery from Greek mythology, adopting a twin-tailed siren (or melusine) from maritime folklore as their logo?

In the realm where mythology meets marketing, certain brands have leveraged powerful folklore connections to create unforgettable identities. These mythological associations help companies tap into ancient archetypes and cultural narratives that resonate deeply with consumers. This trivia challenges your knowledge about a famous brand that fundamentally transformed its identity through mythological inspiration. Test your understanding of how ancient stories continue to shape modern marketing strategies!

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Starbucks
Peet's Coffee
Costa Coffee
Caribou Coffee