Which retail giant's logo change in 1962 represented a pivotal shift from a cursive font to a bold, uppercase design that would become one of the most recognized symbols in American retail history?

Throughout history, certain company logos have become iconic symbols recognized worldwide. These logos not only represent brands but also tell stories of innovation, cultural shifts, and business evolution. Some logos have remained remarkably consistent over decades, while others have undergone dramatic transformations. This trivia question challenges your knowledge of one of the most significant logo changes in retail history—one that marked a pivotal moment for both the company and the industry.

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Walmart's shift from 'Walton's Five and Dime' script to the bold uppercase WALMART logo
Sears' transition from ornate Victorian lettering to the modernist block SEARS logo
JCPenney's evolution from the 'Penney's' script to the geometric JCPenney wordmark
Macy's transformation from flowing handwritten script to the red star-accompanied MACY'S logo