Which athlete-brand partnership launched the signature shoe revolution in 1985 with a deal worth $2.5 million (plus royalties) that would eventually grow into a billion-dollar brand?

In the world of sports retail and marketing, some partnerships have completely revolutionized how athletic brands connect with consumers. One collaboration in particular transformed a struggling athletic footwear company into a global powerhouse, creating a marketing template that brands still follow today. Test your knowledge about this game-changing sports marketing partnership that forever altered the landscape of athletic endorsements.

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Michael Jordan and Nike (Air Jordan)
LeBron James and Nike
Shaquille O'Neal and Reebok
Allen Iverson and Reebok