Which company created the first widely successful retail loyalty program in the 1890s by including collectable cards in their product packaging?

Before digital apps and points systems, loyalty programs had humble beginnings that transformed retail history. This quiz explores the origins of customer loyalty strategies that would eventually evolve into the sophisticated programs we know today. Test your knowledge about how retailers first attempted to build customer retention through innovative marketing approaches that have stood the test of time.

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Sperry & Hutchinson (S&H Green Stamps)
The American Tobacco Company
Coca-Cola
Montgomery Ward