Which athlete-brand partnership pioneered the signature shoe model that revolutionized sports retail marketing by giving the athlete a percentage of every shoe sold rather than just a flat endorsement fee?

The sports retail landscape has transformed dramatically over the decades. Innovative technologies, changing consumer behaviors, and strategic endorsements have reshaped how sports products are marketed and sold. This poll explores a pivotal moment in sports retail history that revolutionized the athlete endorsement model and fundamentally changed how performance products are marketed to consumers. Test your knowledge about this industry-defining partnership that created a blueprint for future athlete-brand collaborations.

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Michael Jordan and Nike (Air Jordan)
Shaquille O'Neal and Reebok (Shaq Attaq)
Pete Sampras and Nike (Air Oscillate)
Tiger Woods and Titleist (Pro V1)