Which scientific product marketing campaign featured the tagline 'What will you discover?' and led to a 300% increase in laboratory adoption rates within its first year?

In the competitive world of scientific innovation, marketing campaigns can make or break a product's success. Some campaigns have revolutionized how scientific products are perceived by both researchers and the general public. This trivia question tests your knowledge of a historic marketing campaign that changed the landscape of scientific product adoption.

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Thermo Fisher Scientific's 'The World Leader in Serving Science' campaign for their Invitrogen DNA analysis tools
Illumina's 'Sequence Once, Discover All' campaign for their NextSeq sequencing platform
Zeiss Microscopy's 'See Beyond Boundaries' campaign for their ZEISS Axio Observer microscopes
Waters Corporation's 'The Science of What's Possible' campaign for their ACQUITY UPLC systems