Which luxury brand pioneered the trend of collectible mooncake tin boxes that later became a retail marketing phenomenon across Asia?

Mid-Autumn Festival celebrations have become a major retail opportunity across Asia, with luxury brands creating elaborate packaging and themed products each year. The mooncake, a traditional pastry exchanged during this festival, has evolved from a simple offering to a sophisticated brand statement. Test your knowledge about how this ancient tradition has been transformed by modern retail marketing strategies!

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Peninsula Hotel (Hong Kong)
Louis Vuitton
Shangri-La Hotels
Harrods