Which gaming platform first surpassed $1 billion in revenue from in-game brand collaborations and virtual product sales in a single year?

The gaming industry has transformed how brands engage with consumers through virtual worlds. In recent years, we've seen unprecedented growth in brand collaborations within gaming platforms, creating unique retail experiences and marketing opportunities. This poll tests your knowledge about a significant milestone in gaming brand collaborations that changed how the retail and gaming industries interact. Do you know which partnership broke new ground?

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