Which Broadway musical pioneered the innovative 'lottery ticket' marketing strategy that later became industry standard, offering deeply discounted front-row seats to build word-of-mouth and accessibility?

Test your knowledge of innovative marketing campaigns that transformed performing arts productions from modest shows to blockbuster phenomena. The performing arts industry relies heavily on creative marketing strategies to sell tickets, build brand recognition, and create cultural moments. This question explores a groundbreaking campaign that changed how Broadway shows market themselves to audiences.

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Rent
The Phantom of the Opera
Hamilton
Les Misérables