Which company introduced the first modern retail loyalty program in 1981, revolutionizing customer retention with a points-based system that became the template for countless programs that followed?

Test your knowledge of retail customer loyalty program history! Loyalty programs have become a cornerstone of retail strategy, but their origins might surprise you. These programs have evolved dramatically from simple punch cards to sophisticated data-driven ecosystems that drive billions in revenue. Today, they influence purchasing decisions, create emotional connections with brands, and generate invaluable customer insights. How well do you know the companies that pioneered these powerful marketing tools?

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American Airlines (AAdvantage)
Starbucks (Coffee Club)
Walmart (Walmart Rewards)
Holiday Inn (Priority Club)