Which major gaming company pioneered the first widely-successful AR retail app that allowed customers to visualize life-sized gaming hardware in their homes before purchasing?

The gaming industry has been at the forefront of adopting retail augmented reality to enhance customer experiences and boost sales. Major gaming companies are using AR technology to revolutionize how players discover, interact with, and purchase games and merchandise. Test your knowledge about this cutting-edge intersection of gaming retail and augmented reality technology!

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Microsoft (with their Xbox Series X AR Preview app in 2020)
Sony (with their PlayStation VR Showroom app in 2019)
Nintendo (with their Switch Placement Visualizer in 2021)
Valve (with their Steam Deck AR Experience in 2022)