Which 1982 film featured such successful product placement of a candy that sales reportedly increased by 65%, establishing a new standard for brand integration in movies?

Product placement in movies and TV shows has become a sophisticated marketing strategy that shapes pop culture and consumer trends. From subtle background appearances to major plot elements, brands have found creative ways to embed themselves in entertainment. This trivia question tests your knowledge of a groundbreaking moment in product placement history that changed how brands approach visual merchandising in media.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Risky Business (Ray-Ban sunglasses)
The Goonies (Baby Ruth candy bar)
Back to the Future (Pepsi)